APARTHOTELS ADAGIO APPOINTS MASON WILLIAMS TO LAUNCH LATEST APARTHOTEL

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APARTHOTELS ADAGIO has appointed Mason Williams Communications to launch Adagio Birmingham, Adagio’s second aparthotel in the UK.

The agency was re-appointed following a successful campaign to launch Adagio’s first UK based aparthotel, Adagio Liverpool, in 2013. Mason Williams will be continuing the great work it has initiated to further sustain and strengthen the brand in the UK and internationally. Campaigns will include market specific engagement to raise awareness locally as well as through integral consumer and business markets.

Mason Williams will work to ensure that the aparthotel launch reflects and develops the international aims of Adagio – to speak as the European market leader- by developing and supporting UK brand awareness and international travel links. Adagio Birmingham opens its doors on 12th August 2015.

Commenting on the appointment, Vangelis Porikis, Director Central & Northern Europe

Aparthotels Adagio, said: ‘Mason Williams understand our objectives and have demonstrated great commitment and passion for our business. We are delighted to be working with them again as we continue to grow in the UK, a core market for the Adagio business.”

Rita Rowe, managing director, Mason Williams, shared her excitement on the announcement; “This is a fantastic opportunity for Mason Williams to continue to build on the great work we started with Adagio in 2013. We believe this year is going to see Adagio’s ambitions and our commitment to their plans come to fruition on a grand scale.”

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