Mason Williams Communicationshas strengthened its family and leisure credentials by being appointed to deliver two national PR campaigns forentertainment giant,MERLIN ENTERTAINMENTS plc’sManchester attractions,LEGOLAND® Discovery Centre ManchesterandSEA LIFE Manchester,both located atintu Trafford Centre.
Mason Williams Communicationswill drive a national, regional and local awareness PR campaign for both attractions; encouraging new visits and retention.The new appointment coincides with a major investment plan by the group, at its LEGOLAND®Discovery Centre Manchester site.
This year sees LEGOLAND®Discovery Centre Manchester set for an all-new renovation, with an investment of £1 million planned. Launching in Spring, the new-lookLEGOLAND®Discovery Centre will feature a new LEGO® Ninjago themed play feature, new floor-to-ceiling window café, a new bigger and better Creative Workshop whereLEGO® fans can watch the LEGOLAND®Discovery CentreMaster Model Builder at work, a newly locatedLEGO®RacersBuild & Test Zone and new Birthday Party rooms offering new experiences.
SEA LIFE Manchester transports guests of all ages in to an incredible underwater world with a range of Aquarium Zones, SEA LIFE Creatures, feeding and underwater experiences.
Jenn McDonough, General Manager of LEGOLAND®Discovery Centre Manchester and SEA LIFE Manchester said: “The team at Mason Williams showed creative thinking and a clear understanding of our brand objectives. They genuinely feel like an extension of our team andthey will be instrumental in communicating some of the company’s large-scale plans, for both locations, over the next year.”
Speaking of the account win, Senior Account Director, Joanne Greer said, “LEGOLAND®Discovery Centre Manchester and SEA LIFE Manchester is afantastic win for Mason Williams, it reinforces our expertise in the family and leisure sector. There’s lots of exciting developments this year, at both attractions – we will becommunicating key messages for each and highlighting cross benefits – such as the Merlin Annual Pass, which is currently being updated, making it even more beneficial for visitors.”
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Mason Williams is the UK Consumer PR Agency for IPREX – a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. Read More