Mason Williams has been appointed to oversee the UK public relations relaunch campaign for The Bailey’s Hotel London, Kensington, following its multi-million pound refurbishment.
Along with an exciting period of relaunch activity, aimed at a cross section of the UK media, a strategic seven-point PR campaign will be put in place, to grow the prestigious and historic hotel’s presence across all platforms.
Mason Williams Director, Virginia Webb, commented: “This quintessentially British hotel is simply inspiring, with its rich heritage and beautiful new design. We’re delighted to be working with The Bailey’s Hotel London, a property that has stood the test of time.”
The Bailey’s Hotel London dates back to 1876 and was one of the very first purpose-built hotels in the capital. The refurbishment of the Victorian property will see all bedrooms elegantly redesigned, along with the reception and public areas. Olive’s restaurant will also be refurbished, alongside the bar. The relaunch of the property is scheduled for January 2016.
Clive Harrington, Senior Vice President Operations – Europe of Millennium & Copthorne Hotels Plc. noted: “We are immensely proud of the transformation of The Bailey’s Hotel London and excited to enter this new phase in its history with Mason Williams, a company that shares our vision and imagination when it comes to promoting this iconic property.”
Virginia Webb will oversee all PR activity, alongside senior account manager, Lauren Broughton.
The Bailey’s Hotel London is part of Leng’s Collection, a handpicked collection of hotels with compelling and distinguished personalities, from historic properties to trendy urban escapes.
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Mason Williams is the UK Consumer PR Agency for IPREX – a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. Read More