The Bootlegger, London’s newest prohibition inspired drinking den has appointed Mason Williams, the PR agency previously used by Levy Restaurants and Gillray’s Steakhouse & Bar, to handle its December launch.
Celebrating the glamour of the Prohibition era, the basement space in Lime Street, Monument, has been completely transformed to offer an enticing Speakeasy experience in the heart of the financial district.
Mason Williams, which already represents over 250 hospitality venues in the UK and internationally, will work closely with the team behind The Bootlegger to support the launch within UK media and position the new bar as a premier drinking destination in the city. With further launches planned, The Bootlegger concept is expected to grow into an internationally established brand over the next few years.
Krish J. Sathar, Founder and Owner of The Bootlegger, said: “We were impressed with Mason Williams’ experience in the bar, restaurant and hospitality sector, and felt that they fully understood our vision for The Bootlegger’s future. We believe their expertise, passion and drive will make a real difference to helping us achieve cut through and excitement in a saturated market.”
Rita Rowe, Founder and Managing Director of Mason Williams, said: “With a number of bars opening in London every day we want to be able to ensure that whenever anyone is looking for a slick, fun and innovative drinking destination that The Bootlegger is at the top of their list.
Mason Williams has been pivotal in the inauguration and rebranding of a number of iconic brands spanning a variety of sectors including Tom’s Kitchen, Sofitel St James Bar, NY-LON, Pennethorne’s at Somerset House, 1269 Restaurant, Bar & Grill and most recently Jamboree. We are strategic, creative and thoughtful communications consultants and strive to deliver campaigns that truly make a difference. We’re looking forward to working with The Bootlegger team and
introducing the fantastic new concept to media.”
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Mason Williams is the UK Consumer PR Agency for IPREX – a $350 million network of communication agencies, with 1,800 staff and 115 offices worldwide. Read More