Over many years we have developed our crisis management strategy around a simple vision: to tell the truth, admit mistakes, apologise if appropriate, explain what action will be taken to prevent a recurrence, make sure that the action promised is actually implemented (if not it will come back and bite!)

We have handled all manner of crises including murders, death in service, (involuntary) illegal workers, fraud, theft, basic hygiene breaches, food poisoning, product re-calls and more.

The agency is owned by ex-journalists so we have a good understanding of what makes a story – and the best way to reduce the impact the crisis has on the business. It usually comes down to telling the truth.

We ensure crisis management is covered within your PR strategy.