The Molang weekend at the Toy Kingdom in Harrodswas a huge success.
We engaged with thousands of families at the ‘retail theatre’ event over the course of the weekend, creating huge brand awareness for Molang.
We also hosted an exclusive media morning for parenting and consumer journalists and their children – 13 consumer, trade, national and parenting titles were represented at the event.
the experience
The ‘retail theatre’ took place for the duration of the weekend,throughout store opening hours.
There was a Molang photo booth where customers had the chance to dress up and pose,transforming them into a number of different Molang scenarios.
The Molang and Piu Piu character costume were present throughout the weekend to engage with children.
Visitors also had the chance to send a Molang brandedpostcard to their best friend, in keeping with the brand values.
We had a huge space in the soft-toy room of the Harrods Toy Kingdom.We even had their screen fixture wrapped in a Molanggraphic and had Molang episodes playing throughout the weekend, this activity lasted beyond the launch weekend.
the media experience
We held an exclusive media event as part of thelaunch activity in Harrods.
Consumer, national and parenting media were invited with their children to the Toy Kingdom before store opening hours.
They were treated to all the elements of the retail theatre event as well as a special Molang inspired breakfast and sweet treats, face-painter and goody bag.
