At a Glance…
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Redfoot is the brainchild of The Bacup Shoe Company. Redfoot is the original folding shoe that has become a must for any fashion-conscious male or female on the go. The shoes all feature unique patented split-sole folding technology, meaning they are durable, hard working and comfortable, yet fold completely in half. Mason Williams joined the fold in 2010.

To launch Redfoot’s innovative collection of folding shows, Mason Williams launched the Redfoot Sole Saver Store, a pop-up shop in Covent Garden in conjunction with the Seven Dials Shopping Evening. Take a look at what we did

A few highlights…
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Mason Williams took over the Penthouse at the 5* May Fair Hotel on the last day of London Fashion Week, February 2011, to close the week with a VIP press party and showcase of the new A/W lines. A Champagne and pedicure pamper party, the event was attended by everyone from Harper’s Bazaar to The Independent.

Results:‍
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• We started the retro toys craze!!!
• Metro picked it up and asked readers to vote – we drove this too
• MW launched a ‘Vote for MLP’ campaign – Pony came first: Top retro toy
• We made noise, we turned Pony into a fashion icon, we talked to mum (a MLP fan from first time round)
• Media value in excesss of £1m reaching more than 156 million
• All sales targets were met of exceeded – Hasbro ran out of product!